Bollywood in recent years has become the playing field for the rich and the famous. The notion that Bollywood is a very profitable industry is true in all senses. In the face of steep competition, most production houses have come up with innovative marketing strategies to increase the profit margin.

The success of the recently released super hit Agneepath, which broke all box Office records by earning a stupendous 25 Crores on the first day, is a classic example of a brilliant marketing strategy. Agneepath which boasts of a glittering star-cast including Sanjay Dutt, Hrithik Roshan, Rishi Kapoor and Priyanka Chopra, has taken movie promotion to a totally new level. Other than their usual offline promotional campaign, team Agneepath went really big when it came to digital promotions. The digital partner for Team Agneepath, EveryMedia, saw to it that the movie reached fans far and wide. The digital promotion of Agneepath not only captured the attention of the fans, but also went big in terms of monetization. The team managed to capitalize on all the video elements which they released prior to the release of the movie. Not only that, with contests like

the costume contest and the Chikni Chameli contest, the team managed to keep the fans engaged and excited about the movie release and further helped boost profits. By making the sale of tickets available through the official Facebook page of Agneepath, it made booking tickets a lot easier for the audiences, taking marketing to a different level. Now, after the super success of Agneepath, the same digital agency will be starting off with their next campaign, Salman Starrer Ekk Tha Tiger under the YRF banner. Ekk tha Tiger has already created a lot of hype with Salman and Katrina pairing for the movie. It has been reported that Salman has been paid around 35 Crores for the movie. This is only a part of the huge investment that the production house has made to make the movie. What remains to be seen is what the digital agency does next in the online medium to help Ekk Tha Tiger capitalize on their investment and ensure the project makes a huge profit. The stage is set and with the success of Agneepath, EveryMedia team is excited about delivering yet another outstanding campaign.

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