Dirty Picture makes clean sweep at Box Office
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The 'dirty' title, livewire promos and the story of a southern bombshell who turned an alcoholic before ending her life - all combined to rake in close to Rs. 8 crore on the first day as several movie goers across the country chose to discover what Ekta Kapoor has in store.
Multiplexes and single screen theatres across the city saw big turnout for the film which is garnering a lot of attention for actress Vidya Balan's portrayal of an unapologetic sex symbol from an era gone by. "Our morning shows across properties in Sion, Thane and Andheri saw an average turnout of 90% and the interest is just building up." said
Girish Wankhede, deputy general manager of corporate communications and public relations of the Cinemax chain of multiplexes.
Made at a budget of approximately Rs. 18 -20 crore with a marketing and print cost of another Rs 8 -10 crore, Ekta has covered a large part of her costs, having sold her film to ditributors, Kundan Thadani's AA Films for a reported Rs. 19 crore. The movie has already broken even, thanks to the sale of its music and satellite rights. Trade pundits say that the box office collection would now just be the icing on the cake.
On the whole, The Dirty Picture is a super hit movie.
Dirty Picture makes clean sweep at Box Office images
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